Rich Plum Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color Suitable for vegans Perform a skin allergy test

Perform a skin allergy test 48 hours before coloring

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Subtle red warmth unless pre-lightened

The included Smart Plex Hair Care technology helps protect and support the hair during coloring

What is Blonde Smart Plex

Rich Plum Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color Suitable for vegans Perform a skin allergy testTurn Heads with Deep, Permanent Rich Plum Hair Discover Smart Beauty Rich Plum Hair Dye a vibrant permanent plum hair color designed to deliver deep berry toned richness, exceptional shine, and salon quality performance at home. Whether you want a full head transformation, a bold plum refresh, or elegant violet depth, Rich Plum creates an intense multidimensional finish that looks glossy, rich, and beautifully even. Perfect for anyone who wants